News Archive
Business Intelligence with MediationZone® at Sky
26 February 2010 - 13:04
Isleworth, Stockholm, February 26, 2010
Sky has selected MediationZone® from DigitalRoute as a primary data integration platform for their corporate Business Intelligence.
In 2007, Sky deployed DigitalRoute’s MediationZone as a strategic mediation system across the Sky group. MediationZone was selected for its capability to adapt to any communication technology and to integrate with Sky’s existing infrastructure. As part of the project scope, MediationZone has replaced all existing mediation systems.
Sky expanded their use of MediationZone at the end of 2008, adopting it as a data integration platform for strategic projects that require various ETL and integration capabilities to feed data to their Business Intelligence and Data Warehouse systems. With MediationZone Sky’s Corporate Business Intelligence has an integration platform which facilitates the provision of business insight derived from broadcast, financial, web and telephony data, in a cost effective and timely manner.
“We selected DigitalRoute after they met the challenge of a tightly controlled on-site proof-of-concept. MediationZone provides us with the flexibility and performance we require to process and deliver increasing volumes of data from batch and near real time sources”, said Avi Marco, Business Intelligence Manager, at Sky, “DigitalRoute presented a persuasive vision for the tool and its capabilities outside the traditional mediation space”, he added.
During 2009, Sky has continued to expand on their usage of MediationZone which is now also a key component in Sky’s solution for delivering tailored advertisement to web users. The flexibility and scalability of MediationZone has been instrumental in reducing cost and time-to-market for business intelligence integration.
“We have a very high confidence in DigitalRoute. Everything that has been promised has been delivered on time and on budget. We have a perfect partnership”, said Avi Marco.
“We are delighted to see how Sky has extended the use of MediationZone from the initial billing mediation deployment. Our data integration capabilities above and beyond traditional mediation have attracted a tremendous amount of interest from network and service providers around the world”, said Jan Karlsson, CEO at DigitalRoute.
About DigitalRoute
DigitalRoute was founded in 2000 to provide best-of-breed mediation to telecom network and service providers worldwide. MediationZone® from DigitalRoute supports any combination of online/offline and active/bi-directional mediation of voice, data and content services, with carrier-grade functionality and unparalleled flexibility. There are more than 170 MediationZone® deployments across Europe, Africa, the Middle East, North America, South America, Asia and Oceania. More information can be found at www.digitalroute.com
About Sky
Sky operates the most comprehensive multichannel, multi-platform television service in the UK and Ireland. Over 9.5 million homes enjoy an unprecedented choice of movies, news, entertainment and sports channels. Sky continues to break new ground with its own portfolio of channels: Sky1 combines its commitment to UK production with the best of the US; Sky Arts continues to embrace new audiences as the UK’s only dedicated arts channel brand; Sky Sports is still raising the bar in sports broadcasting; and Sky News remains a pioneer in multiplatform television news. Almost 6 million Sky homes now enjoy the control and flexibility of Sky+ and 1.6 million homes have already joined Sky+HD, which provides access to 35 dedicated HD channels. Sky is also the UK’s fastest growing broadband and fixed-telephony provider.
For more information, please contact:
Digital Route AB:
Joakim Sahlgren
Marketing Manager
Digital Route AB, Skeppsbron 34, 111 30 Stockholm
Phone: +46 (0)8 579 950 00
Email: joakim.sahlgren@digitalroute.com
British Sky Broadcasting Ltd.:
Rachel Dunachie
Corporate Communications Manager British Sky Broadcasting Ltd
Grant Way, Isleworth, Middlesex, TW7 5QD
England
Phone: +44 20 7705 3000
E-mail: corporate.communications@bskyb.com
