Use-Case: Service Control Empowers Innovation

A Mass Data Use Case

Service Control Empowers Innovation in the Transportation Sector

Background

An EMEA-based transportation services provider needed an IT system to handle electronic vouchers, related data and processing requirements for its rail network, all in a scalable and highly flexible manner.

A DigitalRoute partner already provided the customer’s existing software infrastructure and the partner initially wanted to use the infrastructure’s CRM component to handle voucher definition. However, the CRM product was found to be not sufficiently scalable and thus was unable to function in the required, real time manner. This was unacceptable because it would create a problem for a customer at a train station, who would expect immediate response to his or her purchase. MediationZone Service Control functionality offered a way to cache the structure of the voucher and position it as a “runtime database”, as opposed to the CRM approach which relied on a “static/reference” database.

Furthermore, the transportation provider plans to evolve from manual voucher management to paperless e-vouchers for customers, and so requires a degree of future-proofing via a flexible and scalable system (as new ways of using/distributing vouchers are planned). MediationZone was a particularly attractive option with these requirements in mind since it provides an in-memory database that can carry state of a subscriber across a scaled environment.


The Service Control Solution

The way to solve any latency responses is for the MediationZone solution to cache the information contained in the CRM system, so that all eligibility checks on vouchers are done in a fast and reliable way. It then interfaces with the Point of Sales or Ticket Vending Machines, Convergent Charging and the CRM (which is the master of all information). The following processes are implemented:

  • Interact with the CRM using Web services
  • Interact with the Convergent Charging System
  • Creation of a new voucher originating from CRM or external point of Sale.
  • Eligibility tests and check of a voucher.
  • Use of voucher for a given sale.
  • A runtime response back to the customer at the time of usage of the voucher.
  • Count usage against a voucher

The Result

Once the system is in production, the customer will be in a position where it can proactively build new product offerings and provide end customers with more options. As an example, the possibility to Purchase a gift voucher for someone that they can use, provide discounts on following purchases with a certain set of parameters e.g. time, refundable, product reference, etc., or a B2B customer who could buy vouchers for its employees. The system is scalable to handle the estimated volumes since the MediationZone platform is proven not only in BSS but also OSS deployments handling hundreds of millions of requests daily.