Case study: Multinational Car Manufacturer
Automation & Tailored Services
The company was locked into a process where offering services to customers was highly manual and time consuming with big operational and financial impacts. The company wanted to take full control over the service delivery chain in order to set up more flexible and dynamic business models.
The company wanted to automate and be able to roll out new services based on usage, behavior and context and to set up a service management system that allowed them to dynamically manage and provision all service offerings in real-time.
The first step in this project was to set up a cloud based IT infrastructure that could provide next generation connected cars services. Services such as remote heating, in-car delivery, and more, can now be introduced by enabling connectivity between the car manufacturer and the partnering telco eco-system.
In order to realize this the company needed to collect and unify usage data from the service communication network and bind those to either, a specific vehicle, and or a specific individual.
With its old legacy IT infrastructure this was not possible. The company wanted to implement a platform that could act as an intelligent layer to help them drive business decisions towards its partnering telecom operators and its end-users.
An important aspect from a cost perspective was also to be able to completely disconnect subscription service operations between the actual car and the telecom operator for purposes of steering the car network behavior dynamically based on commercial agreement with the different operators, preventing over-usage and billshock.
Today, the DigitalRoute Usage Data Platform collects usage data across all communication networks.
With the ability to collect usage data in real-time the company can bind all incoming usage data to a specific vehicle or subscriber and respond to usage thresholds and other measurements.
Prior to the implementation of the DigitalRoute Usage Data Platform the company relied on manual processes for binding data to both internal systems as well as for the associated telecom operator.
Now, the company have fully automated their environment resulting in 100% transparency & accuracy in their billing processes and full control of service usage.
With the implementation of the Usage Data Platform the company can bind, correlate and aggregate all usage from vehicle or individual driver with 100% accuracy giving the company primarily the ability to analyze and control the usage of in-car services and ensure proper utilization of communication infrastructure in real-time.
Secondary the solution offers fully transparent billable items and settlements to its partnering telecom operators.
This will also result in revenue leakage prevention and bill shock prevention. Additionally the company could more easily create new business models with tailored services and offerings based on behavioral insights.
The company can now run its entire operations in a cloud-based environment.