Customer Insights & New Business Models
Asia's Last Remaining Greenfield Telecom Market
This company is a pioneering mobile provider in its region, with expectations to cover 75 percent of the population within five years. The company received its formal license in 2014 and pledged an investment of $15 billion to develop the telecoms sector in its market.
The company it committed to improving the lives of consumers in its market and helping businesses run more efficiently. To that end, the company will offer a wide range of mobile communications services well beyond basic voice and data.
Drawing on its experience launching similar services in other markets, the company is developing a comprehensive portfolio of life-enriching services including mobile money services, mobile health services, and services to support farmers and agriculture.
including mobile money services, mobile health services, and services to support farmers and agriculture.
Launching a new greenfield telecommunications service, the company needed extensive technology and telco expertise.
Company leaders also wanted a system that supported offline processing initially but could expand to incorporate real-time processing in the near future.
To support what is expected to be a hugely popular, fast-growing set of new telecommunications services, the company chose the DigitalRoute Usage Data Platform to support its state-of-the-art billing system.
With the DigitalRoute Usage Data Platform, the company will be able to collect all usage data for all services in a single system, bind consumption data to each individual subscriber, and enable fast, accurate billing.
With the DigitalRoute Usage Data Platform, the telecommunications provider will be able to maintain a holistic view of subscriber consumption.
With insight into customer behavior across all services, the operator will be able to maintain a deep understanding customer behavior and preferences—and use those insights to continually enhance customer loyalty and retention.
The flexible Usage Data Platform will allow the company to offer a broad range of customer-centric business models.
They will be able to quickly, continually roll out new offers and bundles tailored to customer needs and preferences.
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