Time to Market Acceleration - DigitalRoute

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Time to Market Acceleration

Flexible configuration enables operators to accelerate TTM and create new services tailored to specific needs

The operator’s country was host to a large sports tournament and wanted to offer a range of custom services, including video content, relating to the tournament.


However, its existing PCRF was a closed solution that could not address the time-to-market needs of the operator so the operator began to look for alternatives. The operator was faced with a situation in which even very simple projects took from a few weeks to several months

to complete and the operator wanted to be able to launch new services and functions in days.
Delay caused by vendor lock-in and waiting for a vendor’s research and development department to make changes would be unacceptable.


A new system was proposed based on an open platform that offered a much more flexible architecture. In addition, it enabled the opportunity to develop new services for the operator without involving the platform vendor’s research and development department. During the deployment, services were migrated from

the old PCRF to the new environment in a completely transparent way. The new PCRF solution looks the same from the interface perspective as the old system but offers radically faster time to market for new services without vendor lock-in.


This enabled the operator to offer a video-on-demand service almost immediately, providing content from the sports championship. Despite a requirement for sophisticated logic on the PCRF, this was delivered within a few weeks and the service itself was live for just a few weeks. Customers of the operator received special treatment and were not

required to pay for the video-on-demand service when they were on an LTE network. Policies were created based on the method of access used and in that respect the deployment was not a typical video-on-demand experience. However, the platform reveals far greater benefit because it is

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