Company

A global enterprise software company with a rapidly expanding portfolio — cloud infrastructure, digital workspace, and network virtualization — operating across every major region. With thousands of enterprise customers and a growing share of cloud-delivered products, the business was one of the largest software transformations of its kind.

Situation

The company had committed to a 10x SaaS growth target within four years. Customers were consuming products differently and the pricing needed to match — but the monetization infrastructure underneath it had been built for a world of annual contracts and predictable renewal cycles, not the real-time, multi-product, consumption-driven model the business was moving toward. Every new product launch, every acquisition, every pricing change exposed the same constraint: the systems couldn’t keep up.

Challenges

• Every cloud platform generated usage data differently. Without a common layer to normalize it, billing teams were constantly reconciling inconsistencies by hand.
• Duplicate usage events were reaching billing systems unchecked — eroding confidence in invoice accuracy and creating friction with customers who caught the errors first.
• Each acquisition added a new product line with its own data format and onboarding process. There was no standard path. Every integration was custom, slow, and expensive to maintain.
• The engineers who should have been building product features were spending their time maintaining billing pipelines — a cost the business could feel but struggled to quantify.