Pricing isn’t a finance problem.
It is everyone’s problem.
Modern monetization sits at the intersection of product, sales, finance, engineering, and infrastructure — and gets stuck the moment any one of them is left out of the conversation.
Each episode goes deep on one part of that operating reality: usage-based pricing transitions, AI cost stacks, metering and entitlements, commercial debt, the first 90 days when ambition outpaces infrastructure.
signature moments
What our guests have said.
How modern businesses turn product usage into revenue, control, and scale — beyond subscriptions and seats.
Episode #1
UsageMoments with Rob Litterst (PricingSaaS)
“Pricing has kind of become a day-one problem.”
Episode #2
UsageMoments with Ulrik Lehskorv- Schmidt (WillingnessToPay)
“Commercial debt is just like technical debt — it builds up and creates operational load you have to deal with.”
Episode #3
UsageMoments with Andrea DeFranceschi (Strategy&)
“Companies think it’s a finance and billing problem. Reality? It’s everyone’s problem.”
Episodes
Delivered Monthly
Why usage-based pricing doesn’t have to break predictability.
Andrea De Franceschi — Senior Manager at Strategy& (PwC) — tackles the question that stalls usage-based pricing transitions more than any technical obstacle: how do you forecast revenue you don’t fully control? Andrea argues predictability hasn’t disappeared — it’s moved from contract guarantees to real-time consumption visibility, hybrid pricing structures, and historical usage data most companies aren’t yet collecting. He puts C-suite confidence in usage-based models at 5 out of 10, and explains what gets it to 10. For CFOs, pricing leaders, and teams moving from seat-based certainty to consumption-based revenue.
Why pricing gets harder as companies grow.
In this episode, pricing expert Ulrik Lehrskov-Schmidt — CEO of WillingnessToPay.com — defines commercial debt: the operational variance from years of bespoke contracts, custom pricing, and exceptions. Ulrik explains why this debt is invisible on the balance sheet but expensive on the org chart, why administering existing customers eventually eats into the budget for acquiring new ones, and walks through his 4M framework — Map, Measure, Monetize, Manage. For CFOs, RevOps leaders, and pricing teams asking why their pricing function feels more expensive every year.
Pricing is no longer something teams figure out later.
Rob Litterst — co-founder of PricingSaaS — discusses how pricing has shifted from a post-launch cleanup decision to a structural choice made before product-market fit. He covers how AI-driven costs distort the traditional pricing playbook, why credit-based models became 2025’s dominant structure, and the catch-22 of designing monetization before you have any usage data. For founders, product leaders, and anyone designing pricing that has to survive real customers.
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Want to be a guest?
We are always looking for practitioners and leaders with compelling stories about usage monetization. Reach out to be featured on a future episode.