September 28, 2023 @ 9:00 am PST / 12:00 pm EST / 18:00 CET
Stephan Liozu, Agent of Disruption
Co-Founder and Chief Monetization Officer
Pricing for the Planet
Usage-based, consumption, pay-as-you-go... Charging customers based on the actual usage of a product or service is a practice that has exploded across many industry verticals in the past couple of years, from software companies like DataDog and AWS to household appliances like Electrolux and Nespresso. Usage-based models empower companies to more easily monetize new services as well as accelerate time-to-market, all the while offering customers choice and convenience.
In this live podcast discussion with Stephan Liozu, we will dig into a usage-based pricing maturity model that deciphers when the right time is for an organization to take the step from flat-fee subscriptions towards more complex models based on product consumption.
Stephan M. Liozu is the Founder of Value Innoruption Advisors, a consulting boutique specializing in industrial, digital, and value-based pricing. He holds a Ph.D. in Management from Case Western Reserve University (2013), an MS in Innovation Management from Toulouse School of Management (2005), and an MBA in Marketing from Cleveland States. Over the past few years, Stephan published academic articles in the Journal of Revenue & Pricing Management, Business Horizons, MIT Sloan Management Review, and Industrial Marketing Management. He has also written many articles on strategic pricing issues for the Journal of Professional Pricing. Stephan sits on the Advisory Board of Professional Pricing Society and LeveragePoint Innovation. (1991). Over the past 10 years, Stephan has edited or published 14 pricing books, including The Industrial Subscription Economy (2022).