Consumption-based commerce is coming
As Digital Disruption Sweeps Across Industries
Successful companies put their customers front and center in everything they do. They ruthlessly realign processes & technology to give customers what they want, when they want, in just the way they want it.
We’re seeing the first step in this journey as more businesses shift from pay-per-product models to “as-a-service” subscriptions. But an even bigger change is just around the corner: Consumption-based Commerce. Here, customers have the freedom to consume what they want and pay for only what they use — and not a penny more.
Capitalizing on consumption-based commerce sounds complicated, but it boils down to three key steps:
Collect the data. Start by using Big Data tools to make sense of massive amounts of disparate data coming in—across hundreds, even thousands of diverse systems and locations.
Bind it. Now comes the hard part: cleaning, processing, and correlating every bit and byte of that data with a specific customer or asset, in real time. If you’re building products and pricing around each customer’s consumption, 100% accuracy is key.
Take action. Now that you understand what your customers are doing as they do it, you can dynamically bring them personalized, consumption-based offers, products, and pricing.
DigitalRoute in Action
Craft Personalized Offers
A major European railway tracks card-swipes of family members across different times and locations to apply individual- and family-based discounts.
A leading transportation carrier working with dozens of partners tracks purchases and inventory across all channels—their own and their third-party partners—in real time.
Reduce Revenue Leakage
A toll road operator tracks millions of complex sessions daily to see exactly where drivers get on and off the highway, and drive down toll fraud.
A national postal service introduces shipping choices & add-on services, priced geographically and by attribute—all calculated for customers automatically with 100% accuracy.
What if you Could
Big “web-scale” companies like Amazon and Google already do this with cloud services. But what if you could bring the same model to retail? Transportation? Manufacturing? To any product or service?
Now, each customer’s unique needs and preferences drive every interaction. You can not only meet your customers’ expectations, but anticipate them—at any time or place, at a price level that aligns with their usage. And the more personalized choices you offer, the more granular insights you gain to drive more profitable products and services.
DigitalRoute Can Help
DigitalRoute works with hundreds of enterprises worldwide to capitalize on the growing wave of consumption-based commerce. We can help you harness massive amounts of data across your ecosystem, tie it to individual customers, and deliver personalized products and pricing in real time.
License and Support Savings
Lower total Cost of Ownership
Operational savings and reductions when you have DigitalRoute technology