Cookie Policy

This Cookie Policy (the “Policy”) describes cookies and how DigitalRouteuses cookies at its website.This Policy should be read alongside other key policies. In particular, users should also read DigitalRoute’s Data PolicyPolicy.

This policy details how Digital Route AB and its subsidiaries (“DigitalRoute”, for full corporate information, please see end of document) uses cookies and cookie–like files and technologies on the websites, e.g. Local Shared Objects, also known as “Flash cookies”, web beacons etc. We refer to these generically as “cookies”. As further described below, DigitalRoute uses cookies to improve the usability of our websites as well as making our services more relevant to our users. The use of cookies is only allowed with the consent of the users. Such consent can be collected in different ways but needs to be freely given, specified and informed for each case of processing.

All users shall be free to choose whether or not they want to accept or deny the use of cookies. Note that this does not necessarily mean that the user gets rid of all the ads, it may however make the ads less relevant for the user as they are not based on the user itself, nor its personal data. In your browser security settings, you can adjust what cookies you want to accept, block or delete. Denying all or certain cookies may result in a more limited experience of some of the services offered on the website.


What are cookies and how do they work?
Cookies are small files that are sent to and stored on your computer by the websites you visit. Cookies are stored in your browser’s file directory. Next time you visit the site, your browser will read the cookie and relay the information back to the website or element that originally set the cookie. To learn more about these technologies and how they work, please see


Cookie categories used on this website

By the domain:

  • First-party cookies – are set by this website
  • Third-party cookies – are set by our partners, external services and integrations

By the persistence period:

  • Session cookies – only exist while a user is visiting the website and are deleted afterwards
  • Persistent cookies – are kept between the visits


Why does DigitalRoute use cookies? 
We use cookies to offer you a smoother and more personalized experience. View your options for managing cookies in the next chapter.

Basic functions: These cookies are essential for running our web sites and are the key to providing you a seamless experience. You can navigate uninterrupted e.g. by remembering choices you’ve made and by preserving authentication to secure parts of the domain

Site improvement: These cookies enable us to improve our websites by looking at how they are used. We do analytical to understand e.g. unique users reading a particular article (to know what is popular) or if a video file was viewed or abandoned halfway through. We also look at where content is accessed so we know how to arrange our sites for optimal user experience. We count clicks on “Like” and “Tweet” plugins and what content from our sites was shared or referenced.

Personalization: These cookies help make the content as personalized as possible, for example by showing you targeted banners and relevant recommendations. We examine what type of reference was used to reach our sites, e.g. an email campaign or a link from a referral site, so we can estimate the effectiveness of our promotions and advertising campaigns.


How can I manage cookies?
You can review the options available to manage cookies in your browser. The browser can be used to manage cookies relating to basic functions, site improvement, personalization and advertising. Different browsers use different ways to disable cookies, but they are usually found under a Tools or Options menu. You can also consult the browser’s help menu. In addition to cookie management, browsers usually let you control files similar to cookies, for example Local Shared Objects, e.g. by enabling the browser’s privacy mode. DigitalRoute uses third party advertising cookies to promote its products. You may be able to opt-out from certain third party managed advertising cookies through third party cookie management sites, such as Hubspot, Google Analytics, Google Tag Manager, Linkedin. Disabling cookies may prevent you from using certain parts of DigitalRoute’s website. If you delete your cookies from the browser, you may need to remember to re-install opt-out cookies.


Which cookies are used and what is their purpose


Operational cookies – make our website work

Name Domain Purpose
cookie_notice_accepted https://www. Save information on whether a website user accepted the cookies usage banner


Analytics cookies – used to learn how the website is used and improve it

Group and Purpose Name Domain Cookie purpose
Microsoft Clarity Analytics Framework: cookies in this group store information about how visitors use the website CLID Clarity operations
ANONCHK Clarity operations
MUID Clarity operations
_clck https://www. Clarity operations
SM Clarity operations
_clsk https://www. Clarity operations
Hubspot Marketing Tool – used for analytics of visitors and submissions __hssrc Determines if the visitor has restarted their browser.
hubspotutk Keeps track of known visitors. It is passed to HubSpot on form submission and used when deduplicating contacts.
__hstc Used for unknown (anonymous) visitors analytics
__hssc Keeps track of sessions
Google Analytics cookies – used to personalize ads IDE Used for serving and rendering ads and personalizing ads
_gat_UA-18975405-1 Stores campaign related information for the user, is used as website conversion tags
_ga Used to distinguish users
_gid Used to distinguish users
Facebook advertising _fbp Cookie to share visitor information to Facebook in order to do Facebook advertising to visitors who have in on DigitlaRoute domains
HotJar user behavior analytics framework _hjFirstSeen Set to identify a new user’s first session
_hjid Set when the customer first lands on a page with the Hotjar script, used for user analytics.
_hjTLDTest Internal Hotjar cookie used to find most generic cookie path the scripts should use, instead of the page hostname.
Albacross Revenue Acceleration Platform nQ_userVisitId https://www. Used for visitor analytics provided by Albacross
nQ_cookieId https://www. Used for visitor analytics provided by Albacross
Twitter personalization_id This cookie is set due to Twitter integration and sharing capabilities for the social media
LinkedIn advertising network and analytics li_gc Used to store consent of guests regarding the use of cookies for non-essential purposes
lang Used to remember a user’s language setting
lidc To optimize data center selection
bcookie Browser Identifier cookie to uniquely identify devices accessing LinkedIn to detect abuse on the platform
lang Used to remember a user’s language setting
UserMatchHistory LinkedIn Ads ID syncing
AnalyticsSyncHistory Used to store information about the time a sync with the lms_analytics cookie took place for users in the Designated Countries


Session Storage objects


Entry under

Name Purpose
_cltk This cookie is installed by Microsoft Clarity tool and stores information about how visitors use the website


Local Storage objects


Entries under

Name Purpose
wistia-video-progress-nkh2obcca3 This cookie is used to determine whether a user have seen the video.
_hjid Hotjar cookie that is set when the customer first lands on a page with the Hotjar script. It is used to persist the Hotjar User ID, unique to that site on the browser. This ensures that behavior in subsequent visits to the same site will be attributed to the same user ID.
wistia This cookie is used to track video views across multiple sessions and/or page loads.
loglevel Sets the level of logging that regulates the verbosity of output in browser development tools
undefined Not populated


Entries under

Name Purpose
wistia This cookie is used to track video views across multiple sessions and/or page loads.
wistia-video-progress-sanfvw4hco This cookie is used to determine whether a user have seen the video.
loglevel Sets the level of logging that regulates the verbosity of output in browser development tools


How long do we keep the information?
It depends based on the type of cookies. Session cookies expire when you close the browser. Persistent cookies, including Local Shared Objects (“Flash cookies”), have typical expiration dates ranging from two months up to a couple of years. You can explore the cookies expiration dates in your browser developer tools.


What else should you know?
In addition to collecting data on the web domains, DigitalRoute collects other types of information as described in the DigitalRoute’s Data Privacy Policy. DigitalRoute may from time to time change this Policy. However, if this Policy is changed in a material, adverse way, DigitalRoute will post a notice advising of such change at the beginning of this Policy and on this site’s home page. We recommend that you re-visit this Policy from time to time to learn of any such changes to this Policy.

If you have additional questions, please contact us through our customer care or by writing to:

Contact information:

Digital Route AB
Drottninggatan 89
SE-113 60 Stockholm

Digital Route AB is a Swedish corporation with registration number 556522-7559.

If you have additional questions, please contact us through our customer care or by writing to:

Contact information:

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