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The Usage Insight Mandate

ISG’s latest research uncovers a market blind spot:
Most organizations still treat usage data as a billing artifact -- when in reality, it’s becoming the most valuable revenue intelligence they own.

See what separates the enterprises that invoice with usage data from the ones that monetize it.

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Trusted by enterprise leaders

What’s inside:

See why ISG Research calls usage data the next frontier of growth:

  • Most enterprises are flying blind on revenue data.
  • Usage data is becoming the new growth currency.
  • The market is shifting toward intelligent usage platforms.
  • AI is accelerating the usage imperative.

Why it matters:

Every click, API call, and feature-used is a signal — and a potential revenue stream. If you’re not harnessing that data, you’re leaving growth (and competitive advantage) on the table.

Who it’s for:

  • Executives building tomorrow’s revenue models.
  • CFO, Financial Leaders redefining growth.
  • Product & pricing team driving usage-based models.
  • GTM & strategy leads bridging usage and monetization.
  • CTOs, CIOs, data leaders managing usage pipelines.

The Shift No One Can Ignore.

The market is moving fast – from billing with usage data to building entire revenue models around it.

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Backed by ISG Research, a global AI-centered technology research and advisory firm. Trusted partner to more than 900 enterprises, including 75 of the world’s top 100.

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