Quote-to-Cash (QTC)

Quote-to-Cash (QTC) is the end-to-end processes involved in a sales cycle.

What Is Quote-to-Cash?

The quote-to-cash (QTC) process is an end-to-end business process that encompasses various stages of the sales lifecycle, from presenting an offer to a prospect to collecting and recording revenue. It includes sales activities such as generating quotes, configuring products or services, and drafting proposals for clients. It also extends to order fulfillment, billing, and accounts receivables functions. Organizations use quote-to-cash data to improve subsequent sales cycles and may utilize sales and payment automation software solutions to streamline this process 


What Are the 3 Layers of Quote-to-Cash?

These 3 layers of QTC work together to streamline the quote-to-cash process, ensuring that quotes are correctly configured, contracts are properly managed, and revenue is effectively tracked and collected. 

Configure Price Quote (CPQ) 

This layer involves the configuration of a deal, including the customization and pricing of different components. CPQ focuses on accurately defining the products or services being offered and their associated pricing. 

Contract Lifecycle Management (CLM) 

CLM manages the entire contract lifecycle, including creation, negotiation, approval, and storage of contracts. This layer ensures that all contractual terms and conditions are properly managed. CLM enables organizations to track and manage contracts with customers to ensure compliance and mitigate risks. 

Revenue Management 

The revenue management layer handles the financial aspects of the quote-to-cash process, including invoicing, payment collection, and revenue recognition. This layer ensures that payments are accurately processed, outstanding balances are managed, and revenue is properly recorded in the financial statements. 


What Are the Steps in the Quote-to-Cash Process?

The quote-to-cash process typically consists of several steps that organizations follow to move from generating a quote to collecting payment. Though the exact steps may vary depending on the organization and industry, here is a general outline of the quote-to-cash process: 

  1. Quoting

This stage involves creating and preparing a quote or proposal for a prospect or customer. It includes defining the products or services being offered, setting the pricing and discounts, and outlining any terms and conditions. 

  1. Configuration

In this stage, the sales team configures the products or services according to the customer’s specific requirements. This may involve selecting various options, features, or customizations to meet their needs. 

  1. Proposal

Once the quote and configuration are finalized, a proposal is compiled and presented to the customer. This proposal outlines the value, benefits, and terms of the offer, providing the necessary information to help the customer make a purchasing decision. 

  1. Negotiation

Sometimes, customers may negotiate the terms of the proposal. This stage involves discussing and resolving any concerns, addressing objections, and making necessary adjustments to reach a mutual agreement. 

  1. Order Management

After the proposal is accepted, the order management process begins. This includes verifying the customer’s information, processing the order, and ensuring that the requested products or services are available and ready for delivery. 

  1. Fulfillment

The fulfillment stage involves delivering the products or services to the customer. It may involve activities such as packaging, shipping, or performing any necessary installations or configurations. 

  1. Invoicing and Billing

Once the products or services are delivered, the customer is invoiced for the agreed-upon amount. The invoice details the pricing, any applicable taxes, and payment terms. 

  1. Payment Collection

During this stage, the customer makes the payment for the products or services rendered. The organization may offer different payment methods, such as credit card, bank transfer, or other electronic payment options. 

  1. Revenue Recognition

Finally, the revenue obtained from the sale is recognized and recorded in the organization’s financial statements. This stage is crucial for financial reporting purposes and tracking the overall performance of the sales process. 


What Are the Basic Qualities of a Streamlined Quote-to-Cash Process?

Efficient and Accurate Quoting 

The quoting process should be streamlined and enable sales teams to quickly generate accurate quotes. This involves having robust configurators and pricing engines that can easily handle complex product configurations and apply accurate business logic and pricing rules.  

Seamless Integration 

Integration between different systems involved in the quote-to-cash process, such as CRM (Customer Relationship Management), CPQ (configure, price, quote), and billing systems, is essential for a streamlined process. This integration ensures a smooth flow of information, eliminates data silos, and reduces manual data entry errors. 

Transparent and Collaborative Workflow 

An optimized quote-to-cash process requires clear visibility and collaboration among sales, finance, and operations teams. Teams should have access to shared platforms or tools that allow real-time collaboration, communication, and decision-making throughout the process. 

Automated Order Processing 

Automating the order processing and fulfillment process can significantly streamline the quote-to-cash process. This includes automating tasks such as order creation, order tracking, inventory management, and shipping notifications. 

Analytics and Reporting Capabilities 

Having robust analytics and reporting capabilities enables businesses to track and measure the performance of the quote-to-cash process. This helps identify bottlenecks, optimize the process, and make data-driven decisions for continuous improvement. 

Customer Experience 

A streamlined quote to cash process prioritizes a positive customer experience. It emphasizes shorter lead times, accurate quotes, clear communication, and smooth order fulfillment. A satisfied customer is more likely to repeat business and recommend the company to others. 


What Are the Challenges and Limitations of the Quote-to-Cash Process?


The quote-to-cash process involves multiple steps, functions, and teams. Organizations need to have a clear understanding of their sales processes and align the workflows between different departments to ensure that the process runs smoothly. 

Integration Challenges 

Integrating different systems and tools, such as configure-price-quote (CPQ) software, customer relationship management (CRM) software, and billing systems, can be complex and time-consuming. Interoperability between different software systems can be a challenge, leading to data syncing and other issues. 

Skill and Resource Requirements 

The quote-to-cash process demands specialized skills, such as data analysis and contract management, and may require additional resources, such as IT support and legal expertise. Implementation and maintenance of quote-to-cash systems can be costly, particularly for small and medium-sized businesses. 

Data Quality 

Accurate and reliable data is critical for the success of the quote-to-cash process. However, maintaining data quality can be challenging, especially when dealing with large volumes of data from different sources. Inaccurate or incomplete data can lead to errors in quoting, invoicing, and revenue recognition. 

Resistance to Change 

Implementing a quote-to-cash process requires significant changes to existing sales processes and organizational structures. Change management strategies, including training, communication, and stakeholder engagement, are essential to overcome resistance to change and ensure smooth adoption of the new process. 


What Are the Current Trends Involving Quote-to-Cash?

Automation and AI 

Automation and artificial intelligence (AI) are revolutionizing the quote-to-cash process. These technologies can streamline and accelerate tasks such as quote generation, contract management, and billing. 

Integrated Sales Platforms 

Organizations are increasingly adopting integrated sales platforms that bring together various components of the quote-to-cash process, such as configure-price-quote (CPQ), contract lifecycle management (CLM), and billing systems. These platforms enable seamless data transfer and end-to-end visibility for a more efficient quote-to-cash process. 

Subscription-Based Pricing and Billing 

With the growing popularity of subscription-based business models, there is a shift towards recurring revenue and usage-based pricing. The quote-to-cash process is adapting to handle subscription pricing, billing, and revenue recognition to support these models. 

Personalized and Dynamic Pricing 

Customers increasingly expect personalized pricing based on their needs and preferences. Organizations are incorporating tools and analytics to provide dynamic pricing based on various factors, such as customer segments, purchase history, and market conditions. 

Enhanced Customer Experience 

The focus on customer experience is driving the quote-to-cash process to become more customer-centric. Organizations are investing in self-service portals, digital signatures, and mobile capabilities to provide a seamless and user-friendly experience throughout the quote-to-cash lifecycle. 



The quote-to-cash (QTC) process encompasses various stages of the sales lifecycle, from generating quotes to collecting revenue. It involves configuring deals, managing contracts, and handling financial aspects such as invoicing and payment collection. The steps in the process include quoting, configuration, proposal, negotiation, order management, fulfillment, invoicing, payment collection, and revenue recognition. However, there are challenges such as complexity, integration issues, skill and resource requirements, data quality, and resistance to change. Current trends in quote-to-cash include automation and AI, integrated sales platforms, subscription-based pricing and billing, personalized and dynamic pricing, and an enhanced customer experience. 


Related Terms


Revenue Attribution




People also ask

  • What is the difference between Order-to-Cash (OTC) and Quote-to-Cash (QTC)

    QTC focuses on the early stages of the sales process, from creating and delivering the initial quote to obtaining acceptance from the customer. OTC covers the later stages, including order processing, fulfillment, and payment collection.

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